Me and my son Mathias have never done an Ironman and are excited to train for the 2027 season doing Victoria BC and Oregon 70.3 and the full in Sacramento!! So excited!!

Iron Protocol is officially OPEN. Months of work has gone into this. Hundreds of hours of filming, editing, scripting, and building what I truly believe is the most complete endurance coaching program we've ever created. It's the culmination of 20 years of experience, all in one place. Whether your goal is to complete your first sprint triathlon, marathon, ultramarathon, Half Ironman, full Ironman, or simply become a stronger endurance athlete, this program was built for you. Inside you'll get one-on-one coaching with me, weekly live coaching calls, mindset training, nutrition guidance, customized training plans, and support from my wingman, Coach Aaron. Our goal is simple: meet you where you are today and help you achieve your first or next endurance milestone. I also want to say thank you to everyone here in the Iron Forge community for your support. As a thank you, the first 50 people who join Iron Protocol will receive over $1,000 off the annual membership. It's our way of giving back to this community. Our very first coaching call starts in less than two hours, and I'd love to see you there. If you're ready to take the next step, click the link below and join us. Thank you all for your support, I can't wait to see what we accomplish together. https://ironcowboy.com/protocol

Let's get to know each other. Introduce yourself and include: • Your name • Where you're from • A little bit about yourself • One big goal you want to accomplish in the next 12 months It could be completing your first Ironman, improving your fitness, growing your business, strengthening your mindset, or chasing a goal that's been on your heart for a long time.

For the next 7 days, get outside and get active each day. The key here is to put your phone on DND and spend your time outside in silence. Use the time to focus on GRATITUDE!

Thank you for 100 members in the Iron Forge community! As a thank you, Redefine Impossible is FREE for one week. Redefine Impossible shares the ins and outs of the 50/50/50 that the documentary doesn’t show, as well as the chaos of losing everything that ultimately led to the Iron Cowboy being born. Grab your PDF right here: https://drive.google.com/file/d/1S-EfesL_J78HLzVKMORYnOZ_vnnPLl1V/view?usp=sharing I'm leaving this post up for about a week, and then it comes down, so pull your copy while it's here!