High CPC on brand new Google Ads + GMC account (Fashion Niche)
Hey guys, We launched a new fashion store yesterday with a brand new GMC and a fresh Google Ads account. Got the first sale already on day 1. But the CPCs are crazy high. Our cheapest clicks are around $1.70 and many are between $2.50 – $4+. Is this normal for a completely new account in the fashion niche? How long does it usually take until the CPCs come down? We used an aged domain with no bad history, but we’ve never experienced CPCs this high with our other stores before. Would really appreciate any tips on how to lower the costs faster. Thanks already!