@Asherah Abbas you don’t have to post your face or your real name to promote your content. You could post quotes from the book (if your publisher allowed you too), or suggest your book if people liked other books. In order to get a good following, you have to follow a lot of people - focus on following book related content creators. Also if you can, advertise on multiple platforms (Twitter/X, instagram, tumblr, etc). Hope this helps