So it turns out that probably 2-3 months ago when I was working on the back end up my shop that I turned on personalisation, thinking it was a good idea to give customers an easy way to ask for customisation, as to try and not lose any customers that would want that, but not see an easy way to ask for it. And I obviously thought when I added this that it was optional, I even tested it in incognito browser so that I was signed out, and the box was just a drop down menu so I thought it was fine. Turns out that I had it set to required, only just found out when a potential customer just messaged me asking why it was required. I swiftly bulk edited all my listings and changed them to optional and give her a big discount as a thank you, so don't make the same mistake I did if you turn on the personalisation box lol. Also when I turned that option on, I also added a lot more prints to my shop, and since then I've been getting a lot lot more favourites on my listings than I ever did before, but I got 0 orders in this time. I just thought it was a rough patch, but it seems like I potentially drove away every single buyer because I required personalisation, whoops! Live and learn lol