Most operators are terrified to raise prices because they think: “If I charge more, everyone will say no.” This week inside OPS Training, Colby is breaking down the exact pricing moves he made that: - Raised his profit per job - Put him on track to have enough extra cash to pay off another machine Yes, you read that right: just from pricing and offer tweaks, not buying another lead gen gizmo. What Colby’s going to show you on Saturday ⬇️ On this week’s call, Colby will walk through: - How he reset his minimums and day rate - The changes he made to how he presents price on the phone and in quotes - What happened to his close rate before vs after - How the extra profit stacks up over a month and why it’s enough to pay down a new mini ex This is not theory. It’s “here’s the bid, here’s the change we made, here’s the money.” Why this matters for you If you’re: - Busy but not keeping much cash - Nervous to raise prices - Unsure how higher prices will hit your close rate …this is the session you need to be on One set of pricing decisions can literally mean: - Same number of jobs - Same crew - Thousands more per month to throw at debt, a new machine, or just keeping your head above water Colby’s going to show you how he did it and how he’d do it again from scratch. How to join This training is part of the OPS Training Program If you’re not in yet and you want access to: - Weekly live calls like this - The OPS pricing and sales system built for land clearing - Real operators sharing what’s working right now 👉 Comment “OPS” below and I’ll DM you details to join before this week’s call If you’re already in OPS Training, show up live, bring your numbers, and be ready to steal Colby’s homework. P.S. @Josh Grellner is at $31k + $18.7k backlog — Shoutout to Josh for putting in the work in the OPS Training Program week after week If you want to run the same playbook Josh is running, comment "OPS"

Jumping on a livestream this morning and want you there. Just real talk for operators who want to build a better business. Bring your questions — I'll answer them live. 🎥 https://youtube.com/live/YfUk4pQ1KWg See you at 7. 👊

If you're running Facebook ads — or thinking about it — this one's for you. Jacob Neffendorf and I break down the real math behind paid ads: what it costs to get a customer, and the ratio that tells you if your ads are actually working. We also cover why speed to lead is the single biggest lever most operators are sleeping on. 👉 Watch here: https://youtu.be/FEWbuaY8xzM

Quick reminder: We're going live today on the YT channel to walk you through the ClearPath AI launch and how it fits into your land clearing business. Here’s what we’ll cover live: - What ClearPath AI is and why I built it for operators (not software guys) - How it fits into your existing workflow without adding more chaos - Live Q&A so you can see exactly how this helps your business We start at 7am MST / 8am CST Show up live if you can. The people who show up live move faster than the ones who “watch it later” and never do. https://youtube.com/@theownerop Action step: Comment “IN” if you’re planning to be there live.

Have had 3 fb ads going for about 2 weeks or so, totaling $1200 ish as of today! Week days at $100-150 daily spend and weekends daily spend goes to about $400 (between the 3) Total they have generated 17 leads - costing 50-60 per lead with one lead from one ad costing the $190 (the test ad - and ads manager is saying it’s the winner… somehow). Of these leads have quoted 8 jobs for roughly $68k and haven’t closed any of those jobs. Still trying to close them. The other 11, I have 3-5 touch points so far with depending on when the lead has come in and still reaching for that 7-12. I have been trying to get get to the leads as soon as they come in but I have I haven’t noticed they don’t load immediately in the app so I’m around the 30-60min response time pretty consistently - I haven’t figured out to get the app to be faster, not using any of the automations things yet) So I’m in the process of trying to figure out what needs to change to get a higher close rate whether it be sales or price. First thing I’m focusing on right now is sales. If I continuing quoting after changing some of the sales stuff in person and still not closes then I will start to look into price as last resort