Don’t sell. The longer they listen, the sweeter the pitch. I do contracts with clients for construction. They have already bought me before I come and look at the job. I don’t have to sell, but those are warm leads and when there are 5 and 6 figures on the line people buy with emotion. It’s highly emotional for someone to give you their life savings and ask you to turn it Into a house. And when you start getting into 7 figure conversations it’s only emotion. I’ve been offered million dollar contracts and turned them down because of a gut feeling about the person offering it. If my gut feeling says no to the person, I’m going to say no. Million dollar contracts usually put you next to those people for a year or two in construction. Or I charge triple the price and hope they say no. Some have said yes, which sucks lol but hey, the money is good. When it comes to cards and selling to cold-ish leads it’s still all emotion. The guys that I do shows with will tell you, I’m the loudest person there with the most energy. I’ll yell at people from across the room and get them over to our table. Found out a few years ago I have free will and I just do what I want now! 😂 Once you get them to the table you have to build immediate trust. How do you do that? Ask them what they are interested in. Ask them questions about them because the one thing people love to talk about is themselves and have a reflection of their personality reflected back to them by another person. We are hilariously self obsessed creatures! Use it to your advantage. Typically at these shows they will be wearing shirts with art for anime, or bracelets, watches, some will have binders or graded card boxes. I always ask what’s inside and can I look at it. No matter what it is I always find a way to connect to people based on what they collect. This is where watching anime makes me money. You must have that knowledge to really connect with people and get them to trust that you know what you are talking about. It’s that easy to build trust. I’m not saying they need to trust you like they trust their partner in life, but for that moment you can’t lie and hope to close a sale. As soon as they get a bad feeling which their gut will say, it’s over. I’ve seen it and I’ve done it because my gut, heart, and head run my businesses.