What I Observed: The Super Bowl is truly a unique experience—a lot of attention is pulled away from the game itself. Teams have two weeks to prepare, essentially a bye week after the Conference Championships. In the lead-up to the game, players navigate media obligations, press conferences, and heightened attention. I observed athletes finding a balance between staying mentally and emotionally locked in while also embracing the noise that comes with the big stage. I always love a good storyline—luckily for me, I’m an Eagles fan. From an on-the-field development perspective, it was great to see Mekhi Becton seize his opportunity in Philadelphia. The media wrote him off, but he was able to revitalize his career. Cam Jurgens and Landon Dickerson stepped up big time in the absence of Jason Kelce, proving that the Eagles' offensive line remains a dominant force. Zack Baun became a household name this year after being viewed as a career-long special teamer or second-string linebacker. And, of course, Jalen Hurts proving so many people in the media wrong—those who said he could never win a title as a starting QB. The Super Bowl isn’t just about the game itself; it’s about resilience, seizing the moment, and proving people wrong on the biggest stage. What I would do: I’d ensure first-time Super Bowl players have the resources and training to handle the lead-up to the game. Finding the right balance is crucial—embracing the experience without getting too caught up in the noise. The reality is that many of these players may never get this opportunity again. At the same time, this experience will eventually come to an end. Helping players navigate what’s next—whether in their career or personal life—would be just as important as preparing them for the moment itself.