I know, I know — this is a YouTube community. And yes, I have a YouTube channel (720 subs strong!). But today's milestone was actually my first Facebook/Instagram ad, and I have a feeling some of you have wisdom that crosses over. My whole career has been word of mouth. No ads, no funnels, no paid reach — just people telling people. It's been wonderful and I'm grateful for every bit of it. But I'm ready to grow beyond my circle, and I know that means showing up in new places — both in paid ads and on YouTube more consistently. So here's my question for this community specifically: for those of you building on YouTube, how has that translated (if at all) into your paid ad strategy? Do you repurpose YouTube content into ads? Does the channel build enough trust that ads convert better? I'm brand new to this side of things and would love to learn from people who are already figuring it out. 💛🌿