I would create a list of businesses you want to start outreaching to and separate them by niches. After, I would just ask her as many questions about her issues with marketing. When you’re asking her questions, focus on finding a solution to your clients issue. Emphasize what you specialize in, whether that be email copywriting, blog copywriting, ad copywriting, email automation etc. if what she needs help with is not something you specialize in, already be prepared for your client to have a negation and confident highlight how you will go above and beyond Hope this helps.