Definitely like Danielle says, you need to show us the journey. I started out with fitness posts. Being a competitor, i tried to showcase that. People need a reason to follow. Something they can relate to. it can be are you a single father. Or do you do workouts with your son? What makes your account different? A lot of people out there maybe struggle with being a father and working out. Give them tips maybe on how you juggle being both? Maybe your job is demanding but you still manage to get your workouts in. Anything that can be inspirational and relatable :) I also noticed people comment when it comes to trail running. Maybe you can help them do the same. how you prep for it, what shoes you use, how much time it takes you to do it. Teach people things they would never know otherwise. Hope this helps