Hey guys - thank you to those who have been here since the beginning, after a long break from posting content on YouTube I am back and doubling down HARD I have just uploaded the first free mini course under the Classroom tab, its a short and sweet A-Z mini course on how to create content for growth on social media. It's a small sample of what's to come. I have a full extensive and ELITE level course on the way soon on how to best use content in your business, this is stuff people easily charge tens of thousands of dollars for. And I will be hosting it in this community for FREE (for now for those of you who are already here) Enjoy 🫡

If you've ever wondered the following... - how do i stand out in a competitive niche? - is it still possible to grow on youtube in 2024? - how do i find my voice within my content? - how do i make content that gets attention? - how do i make content that actually delivers value? I answer all that and more in todays video 👇 Enjoy my friends - please let me know if there's any videos I can make for you guys

Hey guys! Currently on a flight back home to Dallas from Miami, so there won’t be a call today I’ve got a new video going live this week, we’re stepping up the production value big time Also have a surprise for you guys for next week. See you then! 🫡

In the educational niche, what's better? 1. Short, specific videos about one topic (e.g: How to program your workouts to optimize recovery) 2. Long, broad videos about various related topics (e.g: How to structure your workouts as a beginner) 3. Both If it's the latter, how would you go about uploading frequency of each types? How specific would the shorter videos be? This is something that I'm currently struggling with right now, as the longer broader videos are the best performing ones, but they make me run out of content ideas faster in the long run, whereas the shorter videos are usually the most informative ones (they go deep into detail), but are the worst performing ones. Another issue I'm facing is that I'm running out of informative content ideas really fast, and even though I think it's kind of related to this question, I'll save it for another post.

A deep dive into video sets, locations, color selection and different effects of camera lenses, Ivan explained how each component delivers a different supportive emotional element to you videos. Interesting content is the main key in any video. Combined with the right "language" added from your setup will convey the videos emotional intent as early as the thumbnail and title. Content creation while ON camera was also discussed. In real life without a camera we tend to act and talk quite naturally. While on-camera, sometimes its difficult because the camera replaces any people you directly interact with. Developing a clear format structure and delivery structure for your content helps you speak into the camera easily with more authenticity. Key take aways: 1) Think about what emotions and messages you want to deliver to the audience. What set-up elements help support these emotions? What colors, edit cuts, lights / shadows will reinforce your emotions and keep your video interesting? Your content holds the answer to these questions. 2) Its far more important to create a simple video that's "ok" looking that delivers massive value than it is to have a perfect video with weak content. The audience wants value. Bad video can be forgiven. Bad audio and bad content drive your audience away. 3) A simple 3-part content structure for the first 30 seconds of your video was given: Pain - Process - Transformation It is designed to be 3-4 sentences and tells the audience what pain your addressing, what the process is to fix it and what the transformation outcome follows. Here are 2 examples: "Beginner Content Creators struggle with making great videos on budget friendly equipment. I teach a simple process to optimize their equipment settings so they can feel confident their videos look professionally done without a production team." "Many people with two jobs struggle with weight gain. I help them structure their time and create nutritious pre-made meals at home for their lunch box so they can prevent weight gain, increase overall health and eliminate the anxiety caused by NOT having time to exercise."