Has the demand for keratin treatments changed in your business over the last 10–15 years? Personally, I’ve noticed more clients embracing their natural texture and moving away from chemical straighteners and relaxers—which I think is wonderful. At the same time, many clients still want smoother, more manageable hair without permanently changing their natural texture. That’s why, in the right situation, I still recommend a high-quality, formaldehyde-free keratin treatment. ✨ Reduces frizz and improves manageability. ✨ Helps minimise breakage, making it easier to retain length. ✨ Doesn’t permanently change the hair’s natural texture. ✨ Can last around 4–6 months with the right aftercare. For me, every recommendation starts with the client—not the treatment. Hair type, lifestyle, maintenance, and long-term hair health always come first. I’d love to hear your thoughts. Has the demand for keratin treatments changed in your business over the last 10–15 years?