“Thou shalt not take the name of the Lord thy God in vain.” Through Neville’s lens, this is not about language—it’s about identity. God is not outside of you. God is your awareness of being. The name of God is “I AM.” So every time you say “I am…”, you are using that name. The question is: are you using it consciously, or in vain? To take the name in vain means to attach it to something temporary, fearful, or limiting—and then treat it as truth. “I am anxious.” “I am not good enough.” “I am always struggling.” These are not harmless statements. They are assumptions impressed onto your being. Neville taught that “I AM” is the creative power. It does not argue, it does not question—it simply becomes. So when you identify with a state, you are not describing your life, you are selecting it. The deeper issue is this: most people use “I AM” to confirm what they see, instead of defining what they choose to be. They look at circumstances, then say “this is who I am,” unknowingly locking themselves into that state. But “I AM” was never meant to be reactive. It is meant to be directive. This commandment is really about misidentification. It is about the unconscious habit of fusing your identity with passing conditions—mistaking a moment for a self, a feeling for a fact, a situation for a truth. You are not meant to say “I am broke” because money is low right now. You are not meant to say “I am unworthy” because something didn’t work out. That is taking something fluid and making it fixed through identity. And once something becomes “I AM,” it hardens into your reality. So the practice is not just positive thinking. It’s awareness. It’s catching the moment where you are about to define yourself through limitation—and choosing differently. “I am becoming stable.” “I am supported.” “I am capable.” Not as empty affirmations, but as chosen states you are willing to occupy. Because “I AM” is always creating. The only question is whether you are using it deliberately… or in vain.