Hey everyone! I’m Sam Elsts, and I’m excited to kick off this exclusive group. This is your space to learn, share, and take action on growing your Christmas light business. Over the past 13 years, I’ve built and scaled multiple businesses, and I can’t wait to share strategies that took one business from $254k to over $1M in just 3 years. To get started, let’s hear from you: What’s the biggest challenge you’re facing in your Christmas light business right now? Drop a comment below so we can start problem-solving together. This group works best when we all engage, ask questions, and share wins—so don’t be shy!