Most Skool owners look at posts and comments as engagement. But buried inside them is a ridiculous amount of customer research. Members are already telling you: > What they’re struggling with. > What they want. > What they’re confused about. > What objections keep coming up. > And where they’re getting results. One Skool owner showed a simple way to pull all of that together. He uses a free tool from Skoot to export the posts and comments from his community for whatever period he wants. Then drops that data into Claude. Now instead of digging through months of conversations, he can ask: > What pain points keep appearing? > What objections are members bringing up? > What language are they using around those problems? > Which comments could become potential testimonials? > What does all of this tell me about the people in my community? That same data can help you build better customer avatars, but more importantly, it can show you what people keep asking for, struggling with, and trying to solve. Which is a pretty good place to start when deciding what to sell them next.

Once your community gets busy, the hard part is knowing what each person needs from you today. One Skool owner built his whole day around that. He has members at different stages. Some still need to complete the first step. Some need to start using the software again. Some have gone quiet. Some are ready for a call. So instead of opening Skool and figuring all of that out from scratch, he uses tags to represent where people are in the journey, then has Claude pull that context through the Skoot MCP. The result is basically a live work queue. Refresh it and you can see: These are the 5 people I need to deal with first. One might need onboarding. Another might need re-engagement. Another has done enough that a sales call finally makes sense. As those conversations change, he refreshes the MCP and the queue updates with the latest context. Skoot isn’t just helping him send more DMs. It’s helping decide where his attention should go next.

Once your Skool gets busy, opening your DMs can turn into: > Who needs a follow-up? > Who’s actually ready for a call? > Who already did the thing I asked them to do? > Who went quiet? > Who should I talk to first? One Skool owner built a much cleaner way to handle that. He already had different stages for members based on where they were in the journey. Then he connected Claude to the Skoot MCP and used tags + conversation context to create a kind of daily work queue. Instead of scrolling through DMs looking for somebody to follow up with, he could refresh it and get a shortlist of the people who needed attention first. The goal isn’t to DM more people. It’s to know who needs the next message right now. Someone might still need to complete the first step. Someone else is ready for a call. Another person used the product two weeks ago and has disappeared. Different stage = different conversation. Once those stages are clear, Skoot can give Claude enough context to help surface the people worth talking to next instead of making you hunt through your community for them.

Turning on an AI sales rep is the easy part. Getting it to have conversations you’d actually trust with your leads takes a little more work. One Skool owner spent 5 days training her Skoot AI Sales Rep before letting it loose. She ran a bunch of practice conversations. Tweaked how it responded. Worked through the rough edges. Then finally switched it to LIVE. 20 minutes later, it had booked 4 calls. She didn’t treat the AI like: “Here’s my offer. Go sell.” She treated it more like a new salesperson. Give it context. Practice conversations. See where it says something weird. Fix it. Run another one. Then put it in front of real leads once you trust how it handles the conversation. She still said there were things to improve. But 4 booked calls in the first 20 minutes is a pretty good sign those 5 days of training paid off.

Someone who just started a 7-day trial is in a very different spot from a normal member. They’re not only trying to learn your community. They’re deciding whether it’s worth paying for. So their first 7 days probably shouldn’t look exactly like everyone else’s. One Skool owner wanted a way to know who was currently inside his trial so he could send them to specific training, trigger different messages, and make relevant offers while they were still deciding. The setup in Skoot is pretty simple. Create a New Member Tag that gives incoming members a Trial tag. Then set the Trial tag to automatically move them out after 7 days. Now you’ve got a temporary segment of people who are inside the exact window where activation matters most. You could use those 7 days to: > Show them the fastest path to a win. > Point them toward the training most likely to help. > Send different onboarding messages than a normal paid member. > Follow up before their trial window ends. Then after 7 days, they automatically move out of the Trial segment.