Sam has a pretty simple system for booking sales calls from his Skool. When someone joins, he asks for their Skool or YouTube and takes a look. If he sees something he can genuinely help with, he sends a very human message: “Let’s call.” If they’re interested, he sends the Calendly and that’s where the automation takes over. If they don’t book, Skoot follows up. Sam doesn’t have to remember who got a link yesterday. Who said they’d book later or who disappeared after showing interest. In less than 2 weeks, those follow-ups helped book enough extra calls to produce 2 additional $1,000 sales. A lot of people hear “DM automation” and think: Automate the pitch. Automate the offer. Automate the whole conversation. Sam does almost the opposite. The part that benefits from context and judgement stays human. The repetitive part where someone simply needs reminding gets handed to Skoot. That’s probably the sweet spot. You notice the problem, start the conversation, and offer the help. Then let the system make sure interested people don’t quietly fall through the cracks because you forgot to follow up.

Most people write a follow-up DM once… then keep sending it forever. Even if nobody replies. One Skoot user was sending: “bump 👊 #NAME#” 6 sends. 0 replies. His weekly Inbox Insights report made that painfully obvious. So he changed the message to: “hey #NAME# - worth a reply?” Next report: 5 sends. 2 replies. 40% response rate. Tiny sample, obviously. But the idea is useful. Your Skool DMs shouldn’t be static. Every time you send the same welcome message, follow-up, booking nudge, reactivation DM, etc… you’re collecting data on whether people actually respond to it. So instead of guessing: “This sounds good.” You can look at: “This one gets replies.” “This one gets ignored.” Then keep the winners and rewrite the losers. Skoot can send you a weekly Inbox Insights report showing the reply rates for your DMs. You could even paste the report into ChatGPT and ask: “Which messages should I keep, and how would you rewrite the ones getting ignored?” Now every week tells you which DMs to keep and which ones to rewrite. Because the best DM isn’t the one you think sounds good. It’s the one people actually reply to.

Troy closed two people at $7,500 each. No sales calls. Because by the time he asks for the sale, most of the selling has already happened. He spends the time beforehand giving value, building trust, and letting people experience how he thinks. A 3-day challenge is one way he does it. So when the right person is ready, the conversation can be almost stupidly simple: “Opening a few spots. Want one?” “Yep.” “Cool, here’s the link.” Once your community and content are doing the pre-selling, the job changes. Now you need to keep track of: Who raised their hand? Who needs a follow-up? Who has an objection? Who’s ready for the payment link? Who went quiet halfway through? Troy uses Skoot pipelines to keep those conversations organized, then slash commands for the messages he finds himself sending repeatedly. So instead of relying on a calendar full of sales calls, he can move people through the final steps inside the DMs. The goal isn’t to automate persuasion. Do enough persuasion before the offer that the close becomes almost administrative. The selling happens before the DM. Skoot just helps you manage the few steps between: “I’m interested” and “Here’s the link.”

Waking up every day and asking: “What am I going to post today?” is a tiny decision. But it’s a decision you have to make over and over again. And that’s where the friction comes from. You don’t only spend time writing the post. You spend mental energy remembering that you need to post, deciding what to say, and wondering when to publish it. Much easier: Sit down once. Write the week. Schedule everything. Then get on with running the community. Skoot lets you schedule your Skool posts in advance, so your content still goes out consistently without you having to think about it every day. Simple feature. But if you can remove one recurring decision from your week, that’s one less thing living in your head.

How much time do you spend doing tiny repetitive things inside your Skool? Welcoming new members. Sending the same links. Following up. Reminding someone to book. Nudging people who disappeared. None of these feel like a big job. That’s probably why we keep doing them ourselves. Then I saw the usage stats from one Skool owner using Skoot. 102 hours saved. Skoot had sent 4,905 DMs automatically for him. And He said he barely even set it up. That made me wonder how much of running a community only looks like it needs the owner. If you send basically the same message every time someone joins... automate it. If you always follow up after sending a calendar link... automate it. If the same member action always leads to the same first response... automate it. You don’t need to automate the actual relationship. Just the repetitive stuff that gets you to the part where a real conversation is needed. This guy got 102 hours back from a pretty basic setup. Makes me wonder how many hours are hiding inside your DMs right now.