Ooop Dia duit!!! @Ronan McEvoy 🤭☘️

Hey Clara 😌 👋 It’s a bit tricky to give a full answer without being in the account or seeing the pixel data, but here’s some quick help based on what I can see: The Free Razors still image is your strongest performer. I’d keep it live and test a few creative variations to build on its success (people seem to appreciate the value add). The Clara Foam BEST video shows good potential but hasn’t had enough budget to drive conversions yet, so I’d recommend allowing for more spend to be allocated here (by turning off ads that are not working) and monitoring it closely. Same for the Clara Foam EDU, this looks promising so I would love to see how this performs with extra spend also. The Viral still image has had the most spend but is underperforming, with a high CPR and low ROAS. It’s getting clicks but not converting, so I’d either refresh or pause that one for now. You’ve spent $322 over 4 days with 7 purchases and 30 add to carts, which shows a drop-off between add to cart and purchase. This means your retargeting is driving interest, but some friction might be stopping people from completing their purchase. 4 days is a short test period but if this is a common theme across larger date ranges, to improve it, I’d tighten your funnel a bit. Targeting 60-day website visitors and 180-day engagers is good for warming up your audience. Keep advertising to this group with content that educates, builds trust through social proof and behind-the-scenes stories, answers common questions, and adds value. Make sure this content is different from your top-of-funnel ads, so you’re meeting people where they are in their buying journey. Since you’re seeing drop-off at the bottom-of-funnel stage, it might be worth trialing a 10% first purchase offer to help push people over the line (especially if your customer lifetime value supports investing in acquisition discounts). Set up a second audience for people who added to cart in the last 45 days but haven’t purchased before, they’re close to converting, and an offer could give them the extra push they need. To avoid discounting too early, also exclude those who added to cart in the last 7 days to give them time to buy on their own. This way, you target your highest-intent users without overusing offers.