Since the last week of April, I have been observing a noticeable decline in both the quantity and quality of incoming calls. This drop has significantly impacted overall conversions, which have decreased drastically during this period. A major concern is that a large proportion of these calls are being flagged as “red,” indicating serious issues in the connection process. In many cases, the calls are either not getting connected at all or are going unanswered by the home service providers specifically local numbers. This not only leads to missed business opportunities but also affects customer trust and satisfaction. Additionally, the decline in call performance appears to be largely influenced by Google’s latest update. This update seems to have affected both the volume and quality of incoming leads, resulting in reduced connectivity and engagement. I would also like to understand whether this issue is specific to my websites or if others are experiencing similar challenges. Has anyone else noticed a drop in call volume, quality, or conversions after the recent update? Any insights or shared experiences would be helpful?

Hey everyone 👋 Just wanted to share a quick mini case study from one of my recent local lead-gen sites (Plumbing niche). The site is just 1 month old, and here’s the data from Google Search Console. Not bad for a fresh domain, right? 😎 Now here’s the interesting part — I didn’t do any heavy black hat or PBN. What really made the difference was solid niche research — choosing the right local keywords and service areas with decent volume but low competition. After that, all I focused on was Solid NAP Consistency and High-Quality Local Citations across top Directories. Citations helped the site get indexed faster and start showing up for local intent keywords like “emergency plumber near me” and “plumbing service in [city name].” Many people underestimate citations, but in local lead-gen, they’re like your Foundation for ranking in maps and organic results. Once Google sees consistent business info across the web, it builds trust faster and boosts local visibility. ⚠️ I’ve noticed many people jump into black hat or PBNs hoping for quick earnings — but that often leads to penalties and lost domains. If you’re planning to build a long-term, stable local website, then Local Citations and Foundation Backlinks are more than enough to start generating calls and leads safely. If anyone here is building local lead-gen sites (especially in home services, HVAC, plumbing, or restoration niches), I can share my citation process and even help with manual USA local citation building — it really speeds up indexing and map visibility 🚀 Just drop a comment or DM if you’d like to see the full list I use.

There is still so much money to be made from SEO and Pay Per Call. Action takers win in this game.

What if you could access the same tools Lead Smart built and sells to clients every day and you can start your own agency? We sell this to US businesses every day and we can white label this for your new agency's niche. We have a pool of freelance US based sales people who can do the calls if you are not comfortable. You will be using automation and AI to execute the following: ✅Sell AI phone agents, text agents, virtual assistants ✅ Workflow automation and AI integrations that generate and sell leads/calls ✅ Resell (or use freelance salesperson) for $300 to $2,000 per month per client ✅ Very small monthly cost, you keep most of the revenue. Just a few clients and many of you can become financially free. Very low cost investment. Still running the numbers Interested? Comment below and we can get this started soon.

1. Register at https://app.citypagepro.com/signup 2. Verify email from [email protected] (check spam) 3. Add your OpenRouter and OpenAI API Keys 4. Add your Netlify hosting token 5. Build your website Let me know if you have any issues or questions.