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Owned by Hilbert
You're capable You work hard But you're no longer sure where to focus — or what's still yours to carry Clarity. Direction. Action. At work and in life
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35 contributions to The MVB Lab
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3d •
I sat with the LinkedIn team ✨
... and here's what I learned from them. Yesterday, I had a Zoom with the LinkedIn team. It was fantastic source of truth on the latest LinkedIn best practices. And it was great to confirm that everything I've been practicing is true. The team staff told me EXACTLY what works on LinkedIn, and what doesn't. Top 5 things, directly from the source 👇 1. Your headline = search bar. Avoid job titles, include HOW you help people. 2. About page matters = focus on the first 275 characters. Explain why YOU are best to help. 3. Featured section = your shop window. Pin a minimum of 3 things related to your offer. 4. Banner = NOT a decoration. Include 1 sentence - your offer, not your website. 5. Activity > optimisation. Consistency matters. 1 post / week consistently is better than 5 posts in a row every 8 weeks. ❓ Which of these do you struggle with? And which ones have you nailed? 👇
0 likes • 6h
@Anna Stoilova Strong breakdown — especially the focus on headlines, the first 275 characters, and treating the profile as a conversion surface. What I think often gets missed underneath all five points is positioning through deliberate choices. Not: more keywords. But: fewer claims, clearer evidence, and sharper boundaries. In practice, I’ve seen that writing too directly to the “ideal customer” can actually reduce reach. If trust isn’t established first, the right people never even get to the conversion moment. Keywords help discovery, but trust + proof are what earn attention and dwell time — and that’s what carries distribution. That also reframes optimisation vs activity. Consistency matters, yes — but only when the activity builds signal. Posting regularly without evidence or a clear stance just accelerates invisibility. For me, the real strategy is subtraction. A profile that tries to do everything ends up doing nothing memorable. Curious how you think about this: When optimising a profile, what do you intentionally leave out to strengthen positioning?
20d •
"Day 3: Hilbert Monsuur's Audience Signal".
“I help leaders who carry the weight of people and results lead with clarity, strength, and humanity — without carrying it all alone.” Top 'Internal Monologues' this person has when they think about their brand. What are they afraid of? What do they secretly hope is true? Keep it raw and human." - I’m the one who keeps the overview — but who’s looking out for me ? - If I don’t pick it up, it simply won’t happen.
1 like • 11d
@Anna Stoilova Primarily middle and senior leaders — people who carry both people and results. Not the C-suite with full support structures, and not first-time managers still figuring out the basics. The ones in between: capable, experienced, but running on empty. Often in operations, logistics, production, or professional services. They've been doing this for years. Nobody ever really coached them — they just kept going. What do you think ?
1 like • 10d
@Anna Stoilova that makes sense. If I have to set it in stone, I’d narrow it down to operation leaders. That’s where the combination of people pressure, operational complexity and constant responsibility is most intense — and where leaders are often expected to “just cope” without real support. Because that’s where leaders carry responsibility that never really switches off — people, planning, incidents, results — often without reflection space or coaching language.
13d •
Day 4: Hilbert <monsuur’s origin story
After 20+ years of working on the floor — in operations, in teams, in the middle of real pressure — I realised that most coaching misses the point. Most coaches focus on frameworks, models, and theory. I focus on what actually happens when the pressure is on, the team isn't aligned, and you have to make a call anyway. I've been there. That's not a credential. That's the difference. That shift changes everything for leaders who are tired of advice from people who've never had to live with the consequences. 1. "receipt" photo. still adding
1 like • 11d
@Anna Stoilova I do not like to show numbers 😅 I have added +20 years .. What would you add ?
Mar 30 •
Day 1: Hilbert Monsuur’s Unique Identity
Update after post I help: capable leaders who feel overloaded clarify their role and stop carrying what isn’t theirs. They regain clarity, define their role, and perform without burning out — at work and at home. by clarifying what’s really going on, helping them take the right position, and turning insight into small, real‑world actions.. OR I help busy leaders who feel overloaded. regain clarity and direction — by clarifying what’s really going on and helping them take the right position.
1 like • 20d
@Anna Stoilova Lot of things to learn .. context sandwich Using AI as: - oracle - The genie - The agent ..
1 like • 11d
@Anna Stoilova This is Igor who is working in a project with Tony
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25d •
I want to share something personal with you.
I used to be a founder who was great at building products but terrible at building a personal brand. My content was sporadic. I'd give a talk, do an interview, then go quiet for weeks. No system. No follow-up. No momentum. I knew what I was capable of. But nobody else did. The gap between what I could do and what the world could see was honestly embarrassing. Then I realised something. My startups could get sold, shut down, pivoted. My personal brand stays with me no matter what. So I stopped overthinking and built a system. Clarity. Consistency. Clients. That system led me to 20K+ followers, Top Voice recognition, and this community. And now I'm building something to help you do the same thing. What's the biggest gap between YOUR expertise and your visibility right now? Drop it below 👇
1 like • 24d
@Anna Stoilova Great text! What's the biggest gap between my expertise and your visibility right now? Being visible as person and not as where I work
0 likes • 20d
@Anna Stoilova Tell me .. what do I need to do .. I'm ready 😅
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@hilbert-monsuur-2988
An experienced manager known for his hands‑on leadership style and deep commitment to operational excellence.
Active 6h ago
Joined Mar 25, 2026
ISTJ
Belgium
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