Happy Friday! Good morning! This is the Herbie, 3-Word business lab challenge for Friday, 6 Feb. Using only the words: chair, radio, and ice cream, create a business idea. You must explain your customer, the problem it solves, the product or service, and how you earn revenue. I'll be back at 3 pm (EST) with my idea. GO!

So, here's the Herbie #1 Business Idea. What do you think? Can you repurpose this idea and spin it in a different angle. What are better ways to monetize it? Also, give us another plan to muse over. I'd love to hear your feedback. ----------------------- The 3 Words: Sign · Coffee · Car The Idea Why not turn cars into moving billboards and coffee as the reason people stop and look. Why? Local businesses don’t need more digital ads—they need real-world attention. This business creates it in a guerilla marketing style that causes people to stop, pause, investigate, and buy. 🎯 The Customer Local small businesses Realtors, restaurants, gyms, coffee shops Event promoters & political campaigns 😤 The Problem Digital ads get ignored Traditional ads are expensive Local businesses struggle to capture real attention 🔧 The Solution A mobile advertising + coffee activation: Branded car-mounted signs (doors, windows, roof) Free or sponsored coffee handouts QR codes driving people to offers, events, or locations Cars park or circulate in high-traffic areas. Coffee makes people stop. Signs make them remember. Place a sign on parked or mobile vehicles that directs them to the coffee shop. Place a QR code on the sign and tell the customer that the QR Code gets them 10% off of their coffee purchase if they use the app and discount code. Or what about a free scone on select days, but only if they use that special code. 💸 Monetization Sell Monthly Packages to businesses (recurring): Starter Package: 1 car + 2 coffee pop-ups Growth Package: 3 cars + weekly activations Domination Package: 5–10 cars + events + content Upsells: Per-cup sponsorships Sign design & printing QR tracking + results reports 🧠 Why This Works Cars already exist (no rent) Coffee creates goodwill Signs are unavoidable Local businesses get it instantly Here's How You Pitch Your Idea 🗣 One-Line Pitch “We turn cars into billboards and coffee into the reason people stop and remember your business.”

Good morning! This is the first Herbie, 3-Word business lab challenge. Using only the words: sign , coffee, and car, create a business idea. You must explain your customer, the problem it solves, the product or service, and how you earn revenue. I'll be back at 3 pm (EST) with my idea. GO!