The Growth Experiment Mindset. You're probably here because you care about testing. And you're curious about what else is possible. There's a whole world of experiments beyond headlines and buttons. Pricing. Shipping thresholds. Offer structures. Bundles. These are the decisions that can truly move your business forward. And they're all testable. This community exists to help you explore that world. Not with a formula or a checklist, but with a way of thinking that helps you figure out what to test next and why it matters. What you'll find here Short video lessons on how to explore your data, design experiments, and put what you learn into action. Templates to help you plan. Examples from real brands. And a space to ask questions, share what you're testing, and learn from others doing the same. Who this is for If you're running your first test or your hundredth, if you're a founder making pricing decisions or a specialist expanding your testing toolkit, you belong here. The only thing we ask: bring your curiosity. We're here to help you discover what works for your business. Let's get testing.

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Every time I test discounts I'm reminded of how hard it actually is to make discounts make sense and overcome the loss in margin. We're testing not having an offer, vs 15% off here. It increased CVR a bunch, but barely any profit gained. We'll keep testing it for longer, but just a reminder for us to be stingy when it comes to giving away margin