If I run FB ads for a paid webinar (registration fee, let's say Rs 100) and if my cost per lead is, let's say, Rs 500, then, if I increase my webinar registration fee to Rs 500, would the cost per lead increase too? What if I increase the webinar fee to Rs 1000 - will the cost per lead keep increasing? Will the CPL be always more than what I charge for the webinar?

I am looking to get record some client interviews for testimonials purposes. Any recommendation for which tool to use? E.g. where sometimes both parties are shown 50/50 on the screen and then sometimes it switches 100% to the person who's speaking.

Does anyone know how to create clickable image for FB and LinkedIn. I used to use anyimage.io but it doesn't seem to work anymore. Basically, I have a link (URL) which doesn't have an image associated with it. So, if I post it directly, there's no "attraction" to it. So, I want an image that people can click which leads them to my desired URL. Any idea how it can be done?

I have created a lead magnet e-book (PDF). I have a landing page ready on Convertkit where one needs to provide their email to get the e-Book. When someone provides their email in the ConvertKit landing page, I can send them an email to download the e-Book. My question is - where should I store the e-Book? The usual approach is that in the email that users get, there'll be a "Download ebook Now" button, but where should that button take them? The e-Book is currently on my Google drive. Is that where the download button needs to redirect them? Or is there a better, more professional-looking way?

I just booked someone for double my regular price. Does it mean it should permanently become my new price?