Do you really need Amazon Influencer software? Short answer...no. Better answer...it can save you an incredible amount of time and help you make better business decisions. In this episode, Claire and I talk about: ✅ Which software we actually use every day ✅ Features we couldn't live without ✅ Features we never use ✅ Common mistakes people make when choosing software ✅ Our predictions for where Amazon Influencer software is headed in 2026 One of my favorite parts of this episode is that Claire and I don't agree on everything. 😊 We each have different workflows, and I think that's a great reminder that there isn't one "right" way to build your business. If you've been wondering whether software is worth the investment—or you're trying to decide which tools deserve a spot in your workflow—I think you'll really enjoy this conversation. Watch on Youtube here: https://youtu.be/0x7eLPKgDa8?si=dx4894en1xddPLJa Listen to The Storefront Strategy Podcast on Spotify: https://geni.us/SSPodcast Apple Podcast: https://geni.us/SSPodcastApple