Sunday Reflections Change is coming to True North. Over the last two weeks, I’ve been refining behind the scenes, and the lessons have been brutal but necessary. 🪤 1. The Meta Trap 🧀 I recently tested a consultancy helping women navigate friendship. I posted one data-collection thread as my very first post, and it went viral—63 comments in under an hour. Then, Meta deleted the account. Total wipeout.💥 🙄 The Lesson: Never build your foundation on land you don’t own. I refused to let my business be that vulnerable to an algorithm. 2. The Parasocial Problem Beyond the tech, I realized the niche was wrong. My personal story of friendship "triumph" was creating a magnet for parasocial relationships. I didn’t want to spend my career managing boundaries and coaching vulnerability—I wanted to solve high-level problems. 🧂 3. The Arrival: Salt & Sulfur 🤑 I stopped oscillating between "niche" and "nature." I sat down with a mentor to align my business career with my metaphysical skills. The result is The Salt and Sulfur: A high-end art-therapy agency for High-Net-Worth individuals. - The Mission: Helping the 1% navigate achievement disappointment, trust-fund aimlessness, and high-contrast conflict. - The Team: A collective of therapists, lawyers, and entertainment producers facilitating immersive "scenarios" for radical breakthrough. These are my peers, my old bosses, and my friends. I’ve watched them burn bridges because they couldn’t get real. Now, I help them build. What this means for True North - The Community stays. Same mission, same focus. - The Silo Economy is still being written. - Future Growth: Eventually, I’ll be opening a second tier to teach Wealth Managers and Brokers how to white-label these experiences for their own clients. I’m no longer fracturing myself to fit in. I have arrived. Stay tuned for the next chapter. How have you pivoted?

Helen and I met on a Skoolers post, and I am so grateful that we did. Helen's gentle challenging spirit, and beautiful perspective on community building in the digital marketing space gave myself and everyone on the thread value, and I am honored that she is here with us now. Helen, please fill out the Intake form in the classroom and I would be so happy to issue a unique solo-mission for your goals. Welcome to the True North Anchor Collective!

🌟 An Astrological Prelude to The Silo Economy We are living through the Pluto in Aquarius era—a 20+ year transit where Pluto, the celestial force of power, death-of-an-era, and societal transformation, moves through the sign of the cosmic individual, Aquarius. ♒️ This shift aligns with key concepts in Human Design, specifically the approaching 2027 transition from the Cross of Planning to the Cross of the Sleeping Phoenix. Ra's insights predict a complete breakdown of societal structures that serve the tribal-collective (e.g., hospitals, post offices, public services) as they give way to privatization. Globalism, as we've known it, will become a thing of the past. For the record: I have mixed-opinions about these predictions, and some ideas of my own that I will address in separate material. Astrology confirms this trajectory. Modern astrologers are intensely focused on this Pluto in Aquarius period. Pluto's "wrecking ball" has already begun dismantling the Capricorn-Saturnian structures of the Industrial/Corporate age. This transit is ushering in rapid and significant changes involving privatization, wealth-exchange, power-exchange, and technological advancements—forces powerful enough to fundamentally alter everything we currently know. This crossroads is simultaneously exciting, scary, and beautiful. Humanity and Earth have survived countless eras, and we are now privileged to sit at the precipice of another. 💎 Why The Silo Economy, and Why Now? - The Craving for Safety: As obsession and nihilism increase, so will the need for security. Large-scale social platforms and collective spaces are being widely seen as more dangerous, driving a craving for peace and connection with less noise. - The Flow to Siloes: Attention will naturally flow into small, discrete "siloes." These smaller communities will be based on mutual interests and a managed level of discretion and trust. - Interests Over Identity: The shift will move away from the current identity-focused social and political battles. Humanity will form tribes based on mutual interests rather than cultural identity. (This is an educated prediction based on observing social trends from AOL 2.0 to the present).