Hello everyone! My name is Hector and I recently retired from the Army after 20 years of service. I was an MP/ Military working dog trainer. My current focus is navigating new goals developing my pet Dog training/ working dog consulting business and getting my bearings in the business world. I recently set up my LLC and building up the client base locally. I don't have it all figured out just yet, so I am here to seek information on business startups and learn how to effectively utilize the VA VR&E program for business development and continuing education. Outside of my army career, my interests are spending time with family, training dogs, beach life, and my new hobby of...running😅. If anyone has experience leveraging VR&E for a similar business and has advice for a newly transitioned veteran stepping into entrepreneurship, I would love to connect!

One of my clients just got the thumbs up from VR&E for his business plan after our meeting with his counselor and her supervisor. He and I have been working together for 6+ months so he can launch his home-based dog training business. It has been a passion of his, and now the VA will pay for most of his start-up costs for dog crates, leashes, a bite suite, software and more. He spent 5 minutes thanking me yesterday for making his dream become a reality and for taking the extra time to help him put together the financials for what is needed for the purchasing manager at the VA. This is the reason I do what I do and why I love helping other veterans. This can change this guy's life. Don't give up on your dream. Surround yourself with people like the ones in this community that will lift you up and not put you down. Yes, you will get constructive criticism, but that is how you become successful. Remember, even pro athletes still have coaches.

You’re in the middle of your proposal, your prospect interrupts you and says, “I’ve seen enough. Show me the price.” How do you respond? Most salespeople try to defer pricing until they’ve shown “value” by saying something like this: “We can certainly get to the price, but before we do, I’d like you to see the value in what I’m offering. And I can’t do that until we go over all the details first. Responses like these destroy trust because it feels like you’re hiding something. You’re subconsciously saying, “That’s a dumb question.” The prospect feels like their parents are scolding them. My take? Questions aren’t something you dodge; they’re something you answer. Salespeople don’t determine value; buyers do. And buyers can’t determine value without price. So if a prospect asks for the price, tell them the price, even if it’s a range. Like this: Prospect: “I’ve seen enough show me pricing.” Salesperson: “It’s between 2-4K per month.” Then stop talking. Here’s how this typically plays out. Prospect: “Wow, that seems high.” Salesperson: “Seems like affordability might be an issue for you.” (Labeling: Chris Voss) From there, you might discover that price isn’t the real objection. Prospects: “Well, actually, we only can handle about 20 more customers a month, and your plan shows 40.” Or “This isn’t something we’re looking to do this quarter.” You get the idea. You’re seeing if the price is a smokescreen for other concerns. Or you might discover price is their only concern: Prospect: “It is. The price is more than I expected.” Salesperson: “I’m sorry. What did you expect?” Prospect: “$500 per month.” Salesperson: “Sounds like you’ve seen comparable solutions in that price range.” Prospect: “I haven’t, but this just seems high to me.” Detach from the outcome. Salesperson: “It feels like we should scale back the proposal and review some other options in your price range.” Prospect: “Yes. That would be great.” The takeaway? Let go of holding price hostage.