TL;Dr: post a lovely reader review or comment that you received so we all can celebrate it with you! 💖 If you want more readers, acknowledge the readers you do have! If you want more sales, acknowledge the sales you do have! Not only does gratitude, feel awesome, it retrains your brain to look for the positive. This November I'll be posting some gratitude challenges. Today, post a lovely reader review or comment that you received so we all can celebrate it with you! " You can only be as rich as you have the capacity to experience what you already have" -Joe Hudson Let's relax and enjoy what we already have....so we feel the joy now AND make space for more.

This is a fun little mental model I learned from Abraham Hicks. What if, every time you encountered something you hate, whether it's a situation or a person or a plate of overcooked fish, you use that as information to get clear in what you actually want. So that terrible job you took or ex you dated or disappointing launch? That was just data collection. A test, a tiny experiment. ☺️ Nothing is wrong, nothing is broken, you just got more information that will allow you to choose exactly what you want. It is an opportunity to direct all that energy towards the idea and the vision of what would actually be fun for you. It's a nice little reframe because instead of getting annoyed or mad or collapsing, I think to myself...... I don't want this, I think I want the opposite of this. And that is really useful data. After college I thought I had to get a job, so I took a creative writing job at an ad firm. It was a great learning experience because..... I hated it. I wasn't writing for me. I had to work in an office so I was completely drained by the end of the day. Worse, I had a 1-hour commute! I quit after 9 months. 9 months of gestating the idea of what I would want. 9 months to realize I would die of stress at this desk job and ask "What do I want instead?" No to the desk job ... Maybe I can work from home. No to writing for someone else ... Maybe I can And No to a one hour commute!!! I found a sales job that would allow me to work my own hours. Best of all, I wouldn't be stuck in an office. It was a terrible job but it taught me a lot. And when I finally went to that hypnotherapist and had the session that changed my life, I was a bit clearer on what I really wanted. Freedom of time. Lots of money. And the ability to spend my days writing. 2015 I allowed myself to chase the career I wanted, and I indie published. By then I was so much clearer I on what I actually wanted. And then I kept refining until I ended up here. And I'm still refining! That's why my life will just get better and better.

Tomorrow starts 10x-tober in the Bootcamp! We're doing a kickoff call to brainstorm strategies and tactics but also take a deep look at our limiting beliefs. First we set our goal of what business metric we want to increase. Some of you have said: - 10x word count - 10x (or 2x or 5x) page reads - 10x direct store sales - 10x subscribers on Substack - 10x newsletter subscribers! - I'm going for 10x preorders by Nov 1. Any goal you set is great! The next step isn't to jump to tactics. It's to calm any fears your nervous system might have about achieving the goal. Will your body feel SAFE arriving at the end destination? Because if not, you'll do a whole lotta hustle but sabotage your results. I've seen it in my business. Example: I was afraid of posting videos of myself because I didn't want to get r@pe threats. I avoided it for years. Then I started forcing myself to do it, but anytime I'd get more than 1000 views, I'd stop. Why? Because my brain thought that posting videos would literally kill me. Great news, I'm working through this. I just posted a video that got 30k views, and although recording the video was like slogging through mud, I did it and now it's a marketing asset I can use forever. Okay, your turn. Imagine you woke up and your goal is done. You did it. You hit it. What comes up for you? If there's any fear, doubt, hesitation, icky-gut-churning feeling, no amount of "work harder" will get you there. Because your mind doesn't think it's safe to be more visible and have more success. That's why you take all these courses and then nothing changes for you. You try an ad, it doesn't work, and then you quit. (You probably will have to test lots and lots and lots of ads to find the 20% that bring in 80% of the money). So what can you do? Here are some things I do: - Imagine and feel into the end result (I'm visual so I picture it as a movie and play music as a soundtrack) What does success look like, taste like, smell like? - decide how you will celebrate and imagine that - celebrate now - write out a list of things you're grateful for (evidence that good things can happen for you) - write out a list of hard things you've achieved (more evidence you can have success) - Tap on it - listen to a hypnotherapy meditation - Go for a walk on think on all this. Bilateral stimulation works wonders - Journal on it - Watch the kick off tomorrow and I'll walk you through some belief busting exercises!

We're going to keep talking about this in detail (and I hope to coach some of you LIVE on here around your fears about hitting the goal) but here's an overview: - set your goal (10x or increase an area of your business) - get excited about your goal (to program your unconscious mind that the destination is SAFE and FUN - Follow the nudges to do all you can do towards your goal - also expect the magic to kick in ;) My goal is 2000 preorders by Nov. 1st on my Dec 26th release. I've done that before so a real challenging goal is 10,000 total preorders total. But first let me get through October. 😆 I like to visualize the goal and also celebrate it to make sure my unconscious knows the end result won't kill me. I'm celebrating with a new candle, so I'll probably buy that NOW and light it every day and visualize the end result. We've done some mindset work in the Bootcamp already, and people could feel how once they relaxed and started to think about the possibilities, ideas and inspiration started dropping in their heads. That's why step 2 is so freaking important. My tactics: - incentivize my marketing team with a bonus if we hit 2000 Amazon preorders by Nov 1st. :D - test covers w FB ads - test blurbs w FB ads - test hooks on all social media using Author Scale - Test the best hooks as blurbs - Blast socials (Tiktok, Youtube shorts, FB page, FB group, Reels, Trial Reels) with the hookiest excerpts and taglines, also my newsletter and Patreon - Weekly plaintext newsletters with longer excerpts and only one link - Weekly fancy newsletters with giveaways and author swaps - Set up author swaps to push both the preorder and the book launch (I prefer to do swaps when the book is live and in KU, but I also want preorders now) - Run ads to book one in the series so I profit while getting more preorders on the new book - Try some sales on book 1 or even the rest of the series - Do a bookfunnel promo with dark romance authors only to increase newsletter subscribers - Multi-author giveaway to increase eyeballs - Any other idea my team or I come up with

Once you've got your goal, the next step isn't to figure out how to hit it. It's to get excited about it. Dwell on the end result, imagine it, decide how you will celebrate it. Some of you are already doing this, and you can tell how it's working: Once your unconscious mind deeply understands what you want to go for AND that it will be a fun and SAFE destination, your reticular activating system kicks in and starts showing you paths you can take. Ex. You talk to a friend and hear how they got a 1000 pre-orders on their book doing reels, and you decide to try them. You get an invitation to a promo that doesn't quite fit your books, so you decide to run your own and invite authors with even bigger audiences than you to participate. You retake some of the book marketing bootcamp and decide to create a big boxset of your books with a more clicky cover, title and blurb....and 10x your page reads. (These are real examples. Also, there are many paths to take. So relax and know you have endless opportunities coming to you). So the steps are: 1. Set your goal: what are you going for in 10x-tober? (I'm shooting for 10x pre-orders). Any goal that stretches you a bit is good. 2. Get excited about the goal any way you can. How will you celebrate once you hit it? What are the benefits of hitting this goal? Once you've arrived, what will look like? Feel like? Taste and smell like? (Seriously, you can get all your senses involved. Your unconscious mind doesn't really understand language, but it does understand symbols, images, scent, sounds... All the sensory details we put into our books to make the world come alive for readers) 3. Do this until you're unconscious mind starts giving you ideas of how to hit your goal. We will definitely be covering more of this in the kickoff call and I'm confident you're going to hear some other people's ideas and get excited about them. If not, go back to step two. :) Use this post to tell me how you're celebrating and what hitting this goal will do for you. How will your body benefit? Your family? Your dog?