I stalked some of y’all’s content…. and I found a common problem. Your hooks aren’t hooking. They’re predictable ads. I know the product is coming. I’m bored before I even listen. I know the “problem” you’re about to introduce. I know the reveal. I know the CTA. And if I can predict the whole video in the first 2 seconds, so can the viewer! That’s why they leave & your content flops. A hook should create curiosity, tension, surprise, or a reason to keep watching… not immediately scream, “Hi, this is sponsored content.” So I’m adding another masterclass for you. It is all about Hook Development Based on KPI. We’re breaking down what your retention is telling you, where your hook is failing, and how to build openings that actually make people stay. Because if your audience isn’t retaining, the brand won’t retain you either. And that’s a problem we can fix. If you feel you have a SOLID piece of content comment below and I might use it in class. 😉

About this brief KitchenAid is looking for US-based creators to produce high-quality holiday content focused on cozy cooking, hosting, entertaining, classic recipes, and holiday gift-giving. The campaign will feature KitchenAid products such as the Artisan Stand Mixer with attachments, espresso machines, and cordless kitchen appliances. This is a content-only collaboration, meaning creators will produce custom video content for KitchenAid's marketing and social channels rather than necessarily posting it on their own social feeds. The campaign is a strong fit for food, baking, coffee, family, parenting, lifestyle, and holiday-focused creators. Additional revenue may be available if KitchenAid chooses to purchase expanded usage rights for the content, but this is not guaranteed. Suggested angle Pitch strong food, baking, coffee, family or holiday-lifestyle creators with polished production quality and natural product integration - this reads as a content-licensing deal, so confirm rate expectations with the brand before committing your roster. Carley Smith · Senior Marketing Manager, KitchenAid [email protected]