⚠️ New Legal Requirements for SMS & Calls – Deadline September 1, 2025 If your business uses text messages, calls, or other digital outreach to connect with Texas customers or potential customers, there’s a new law. Effective September 1, 2025, Texas has amended its Telephone Solicitation Act (TTSA) under SB 140. The amendment expands the law to cover text marketing and creates serious new obligations for businesses. Here’s the breakdown: Who must register? Any business marketing to Texas residents by text or call. What’s required? • Annual registration with the Secretary of State • $200 fee per business location • $10,000 surety bond (or equivalent) • Appointment of the Secretary of State as Agent of Service Exemptions? Yes—publicly traded companies, certain nonprofits, schools, food sellers, some brick-and-mortar retailers, and more. The risks of noncompliance are severe: Immediate consumer lawsuits (no need to report to an agency first) Civil penalties of up to $5,000 per violation Treble damages + attorneys’ fees Class A misdemeanor charges for unregistered solicitations 👉 If you market to Texas by text, you must act before September 1, 2025. I strongly recommend: Reviewing if you qualify for an exemption. Filing the registration forms through the Texas Secretary of State. Updating your SMS marketing practices (consent, opt-outs, quiet hours, recordkeeping).

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