Just because the kickoff went on the opponent's side does not mean you won the kickoff. 1. You win the kickoff by gaining possession after the kickoff. 2. If the kickoff goes to the opponent's side and they gain possession, you did not win the kickoff, lost the kickoff. Cheating. A common phrase used during a kickoff is "I'm Cheating" This means that someone is going to follow up on the kickoff and shadow the person who is lead on the kickoff. This allows your team to keep pressure on the play This kickoff method gets used more frequently in higher ranked lobbies (starting around diamond) If you do cheat and the opponents get possession after the kickoff, your pressure will give the opponent less time to react. It will decrease their chances to set up for a flick or pass. If you don't cheat and you go back to the net, they have more time to execute an effective play.