Hello fellow AI community members, I am a director at Beeckestijn Business School and have been involved in setting up AI programs. I am an entrepreneur in leisure real estate, active in several start‑ups, and chair of the PIM Marketing Literature Award jury. In the past, I have held B2B marketing and sales management positions for both large corporates (AT&T, NCR and Royal Bank of Scotland) and start‑ups (Novis, 404‑network, Selligent, E‑banking Solutions and Hanco), some of them in an international context. At Beeckestijn, I teach various courses in the areas of CX, B2B, finance and helping professionals with (AI) business cases.