Profound put together a pretty solid GEO 101 guide on trying to rank your brand with the LLMs. I went through some of it and it gets real granular with things like how to build the prompts that show how a brand is doing, defining who and what your brand is and does for the AIs, auditing your site for AEO, and lots more. Of course they're trying to sell you on Profound, that's the name of the game, but this is a pretty solid resource if you're just starting to get into AI SEO.