📌 Follow-Up Closes Deals — Spam Kills Them
Let’s be honest, most deals don’t fall through because your offer isn’t good. They fall through because you either don’t follow up, Or you follow up badly. I’ve made that mistake myself, thinking one message was enough. But over time I’ve realised: the real results come from the follow-up, as long as you do it properly. - People are busy. - They forget. - They miss messages. That doesn’t mean they’re not interested, it just means you need to follow up with intent and respect. So, how do you follow up without being pushy? 1) Timing matters Don’t be that person sending five messages in two days. Space them out. Give people room to respond. Something simple works well: - Day 1: Follow up with something valuable - Day 3: Gentle reminder - Day 5 - 6: A final light check-in. No pressure, just presence. 2) Your tone is everything. Speak like a human, not like a template. Try something like: “Hey [Name], this reminded me of our chat the other day, thought it might be useful.” Rather than: “Just following up. Any updates?” (which sounds like you’re chasing them) 3) Offer value, not pressure Each follow-up should bring something to the table: - A short insight - A win your team just had - A helpful piece of content Make your message something they want to read, not something they feel bad for ignoring. 🚫 Why spam kills deals: - It makes you look desperate - It erodes trust - And worst of all, it pushes away someone who might’ve been the perfect client, just not yet ✅ Final thought: The follow-up is where deals are actually made. Not in the first message. Not in the pitch. But in the quiet moments when you stay consistent, respectful, and valuable. Most people fall short here. If you can master this without coming across forceful, you’ll stand out in a sea of copy/paste DMs. Working on this too? Drop your best follow-up tip below. Let’s help each other improve 👇