Most people have no idea there are two different reasons their funnel stops converting. One shows up in your analytics. The other is completely invisible unless you're watching it happen in real time. Microsoft Clarity catches the invisible stuff. Rage clicks (same spot hit 5+ times in frustration). Dead clicks on text and images people mistake for buttons. Scroll depth showing 70% of visitors never reach your CTA. PostHog tells you IF a change improves your numbers. Clarity tells you WHY people are leaving. You need both working together. And if you moved off GoHighLevel, here's what nobody warns you about. GHL literally can't split traffic to different URLs. That means your split test structure has to be rebuilt from scratch on custom pages. Most people skip this and run tests on broken data for months without knowing it. There's a sequence to get right. Tracking setup, friction diagnosis, conversion definition, split test architecture. Miss one step and your numbers lie to you the entire time. I put together the Heatmap Conversion Optimization System to walk through all of it. Heatmap setup, friction diagnostics, custom page split test structure. Start to finish. Drop "Heatmap" in the comments and I'll DM it to you.