Itβs not a very big deal to build a company. The toughest part is building a reputation that people actually love and trust. For that, you only need to answer one thing, what does your company really stand for? If you canβt answer that clearly, or if your answer is very generic and sounds like what most companies are already saying, then you donβt really have personal branding. You just have a business. Branding isnβt about your logo or your website. Itβs about what people associate with your name. So again, what problem do you want to be known for solving? Take a moment, think it through, and share it in the comments.