Today, being an entrepreneur in economically weaker countries is sometimes as difficult as being hunted. Perhaps someone is facing an insidious persecution by the system that the public cannot see—organized systemic crime deeply rooted in state institutions, the judiciary, the public revenue office, police, inspections, and corrupt politicians. In such conditions, we truly want to know why we are doing this work and whether our work has a deeper purpose. As Friedrich Nietzsche said: "He who has a why to live for can bear almost any how." When we know our why, we know how to do the work and how to overcome any challenge and problem. Above all, humanity is what matters most. As Brankica Damjanović wrote in the story about psychiatrist Viktor Frankl, when a woman called him at 3 AM threatening to commit suicide, he talked with her for half an hour. She later told him that she gave up on suicide not because his expert arguments were strong, but simply because someone in the middle of the night wanted to talk to her. In that specific case, it was not expertise that saved a life, but humanity. Expertise is 100% important to provide a great service and help people, but people do not choose to buy our services because of sheer expertise alone—they choose us because of our humanity and empathy. Therefore, entrepreneurs, let us be empathetic and human above all. Check out the video below for an inspiring story about the life and struggle of Viktor Frankl. 💼 🧠 ❤️ 🌍 📉 Video transcript: 00:00:00 he who has a why to live for can bear almost any [Music] how these words by Friedrich nichu captured the heart of the extraordinary story of Victor Frankl a vienes psychiatrist who found Hope and meaning even in the deepest hell of the Nazi concentration camps his experience is a testament to survival and an example of how meaning can emerge even in the most extreme conditions in one of the harshest periods in human history Victor Franco found him self in aitz a place where every aspect of humanity was put to the