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Owned by Glen

Practical AI and real-world skills for Gen X. Learn with Glen, use your experience and take one useful step.

15 contributions to Growthworks Community
Roadmap Comparison Poll
I'd love your thoughts on this comparison -- simple vs flashy. Which one do you like better, and why. Thank you for your thoughts on this. 1) Flashy 2) Simple
Roadmap Comparison Poll
0 likes • 1d
I'd lean toward simple, Paul. People act on what they understand at a glance.
I turned the Roadmap into a Book
I thought I would share my latest experiment with GrowthWorks Road Map. I've changed tactic in my business from building an online course back to one on one therapy just so I can get some dollars flowing. I had a thought one day, if the road map moves clients through their journey for a course, it must be able to do the same for personal therapy, so I built another road map for Phobias and Fears. I loved the map so much, all the stages and the steps within the stages, I thought "why can't I turn this into a book"... I got ChatGPT to expand on all the questions that built the map and now I have a 60 page ebook that I'm using as my lead magnet. Check it out at www.innersolutions.net.au
I turned the Roadmap into a Book
1 like • 16d
Joanne, I found this while reading back through the group. I'm interested in the publishing side of turning a roadmap into a book, since I work on books and course materials too. Did you keep each of the three stages as a section with three chapters underneath, or did the longer format need a different structure? Your comment about keeping the customer's journey as the layout helped me understand the choice.
1 like • 14d
@Joanne Sanders Thanks for clearing that up, Joanne. Three main chapters, with the steps underneath as subchapters, keeps the original journey easy to follow. I had pictured a more complicated structure than you actually needed. That's useful for the book and course materials I'm working on.
What Makes a Coach a Coach?
@Aaron Fletcher: How do you define “coaching” and the word “coach”? Your awesome content refers to coaches, creators, and experts, but I’m not crystal clear on what exactly defines a coach. Sure, I know what a fitness coach, life coach, and a business coach are. Personally, I have expertise in a specific niche industry, and I help others transform from a position of pain to a place of less pain. Whether I’m imparting my knowledge and strategies to consumers or business professionals, I’m generally doing the same thing but with a different audience. Does that make me a coach? That word seems to get overused on social media and in marketing. Understanding what it means will help me better define my offer. Thank you. @Joe Hochman
0 likes • 21d
Joe, Aaron’s distinction about delivery helps me think about this too. When someone works with you, do they mainly leave with advice to implement themselves, practice with you guiding them, or receive something you’ve completed for them? How would you describe the actual work in plain language before choosing the label?
0 likes • 15d
@William Donald William, who are you hoping to help, and what would they come to you wanting to change? I'm a closer, and those details would help me understand your offer more than the title alone. Have you had conversations with that group of people yet?
2026 AUG 11 MKT RECON HTCLF - This Might Help Your Research
In step 2 of the Hight Ticket Course Launch Formula - Aaron outlined 5 TOP QUESTIONS to research: Top QUESTIONS Top KEYWORDS Top EXPERTS Top PUBLICATIONS Top TOOLS I discovered two more categories that might help you refine your advertising when you are ready to launch: Top GROUPS searching for your expertise Top AGE GROUPS - what age group is already online looking for what you offer and what is MOTIVATING them to do these searches. Discovering the motivation of a specific age group helps you to refine your message even more and sets you apart as THE ONE to work with.
2 likes • 28d
Stephanie, the question about what motivates the search is useful. What have you found helps separate a casual search from someone actively trying to solve the problem?
0 likes • 18d
Thanks, Stephanie. I'm working in sales and turning practical AI material into short lessons, especially for Gen X people who want something they can actually use. My background is contracting, so I'm interested in the task behind the search: what are they trying to get done this week? Your point gives me another place to listen for the actual questions, rather than guess from age alone.
Turning My 9Step plan into a Podcast Series
This week I am launching my new podcast series based on the 9step process I created with Aaron's fabulous tools. I first created a new course and now to promote it I'm turning the 9 steps into podcast episodes. When it's posted, I'll provide a link. Thanks @Aaron Fletcher for creating great content generating and top notch marketing tools! Been a client since 2016
0 likes • 20d
Valerie, how did adapting the nine steps for audio work out? I am turning written lessons into video, so the change of format interests me. I would expect an example that makes sense on a page to need a little more explanation when someone can only hear it. What did you end up changing most? I have not listened to the series.
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Glen Hutsell
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15 points to level up
@glen-hutsell-6400
Rebuilding from contractor to online entrepreneur, I share my journey learning sales and AI to help people create a new income.

Active 32m ago
Joined Feb 20, 2024
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