Training Tuesday: Stealing Market Moves from Food Trucks, Tattoo Artists, and Etsy Sellers I need an honest opinion here, folks. Sometimes I think we, as authors, get so caught up looking at other authors for marketing ideas that we end up in this weird little echo chamber. Everyone’s doing the same five things, talking about the same three strategies, and then we all wonder why it feels like we’re shouting into a void that just bounces our own voices back at us. It's exhausting, honestly. I was at one of Amanda’s craft fairs a while back — you know, the usual setup, lots of resin and dried flowers, and me in the background doing whatever tech support I need to do on my phone, usually with a lukewarm Diet Coke. And I kept watching these other vendors: a food truck, a guy selling custom leather, a woman with these amazing enamel pins. They weren't reading BookTok. They weren't worried about Amazon algorithms. They were just selling. And they were really good at it. Which got me thinking: what if we just... stole their playbook? Not the actual products, obviously. But the thinking behind their sales. Because sometimes the freshest ideas come from completely unrelated places, places where the rules are different and the incentives are sharper. What Food Trucks Know That Authors Don't (Yet) Think about a food truck. You're not getting a seventy-page menu. You're getting three to five things, done really well, with a memorable name, and you know exactly what you're buying before you even get in line. They specialize. They move. They scream what they are. The Lesson: Niche, Visibility, Speed. Niche Specialization: That gourmet grilled cheese truck? It doesn't try to also sell sushi and tacos. It does one thing, perfectly. As authors, we often feel like we need to appeal to "all romance readers" or "all fantasy readers," which is like a food truck trying to serve generic "food." Your niche isn't a cage. It's your menu. What's the specific, unforgettable dish your book serves? "Grumpy Fae Librarian" is a dish. "Generic Fantasy" is... well, it's gruel.