On February 28th and March 1st, I am hosting the next Mastermind in Dubai. This is a two-day, closed-door mastermind for serious e-commerce founders, followed by a private yacht experience. The room is highly curated with VIP Guests and 8-Figure eCommerce Entrepreneurs: - Tobias Pearce (CropShopBoutique, exited Sweat for $400M) - Marek Olszewski (PandaDrum) - Steven Tan (Capital Club) - Oliver Motisi (Bioniq) - Floris GDG (MothersEarth) - Pietro Candriella (QuietLab) ...along with 40+ other 7&8-Figure founders and operators across supplements, skincare, fashion, and DTC. But the room is only half the story: - Day 1 is a full deep dive. Tactical presentations, operator-level breakdowns, open Q&As with founders who have built and exited at scale. Direct access to everyone in the room, all day. - Day 2 is a private yacht experience. Six hours of real conversations in a setting that makes them happen naturally. This is where the relationships are built. This format is rare. A curated group, real depth, and actual proximity to the people in the room. This is a closed-door, application-only event for e-commerce founders and C-level executives running brands at a minimum of $5M+ per year. We are building a room of peers who value proximity and operator-level strategy. If this is you and you want to participate, send me a direct message on Instagram or LinkedIn with a brief background: - Who you are - The brand you run - Your current revenue level I am personally reviewing every application. Carl P.S.: Attached you will find an aftermovie from the last Mastermind

60 of the best eCommerce Founder met in Barcelona for the private Accelerated Mastermind event An unseen density of high level Founders discussed the following topics: - Acquisition with Paul Franzreb (Ex Paul Valentine), Denys Lichtenstein (Sassyclassy) & Amin Siala . - Youtube & VSL Offer with Alex Micol (0-30 million in one year) - Retention & Backend with Alex Fedotoff, Martyn (Noobru), Adam Reed Later we were joined by a few special guests like Kinobody & Mike Thurston The learnings were endless. Here is the recap video!

Ads are not the same as they used to be a couple of years ago. A lot of eCom founders who feel like prices and transparency get worse every year. That’s why Carl talked with Sebastian Szalinski (who is THE guy when it comes to eCom scaling with ads in Germany) about the 3 biggest levers for 2025. Most of the advice people give when it comes to questions of leverage is quite generic. Like „deeply understand your audience“ or „focus on LTV“. That always sounds easy and obvious in theory, but it lacks real life context. That’s why Carl and Sebastian share 3 major case studies, who have successfully implemented the levers they talk about in this video:

December 2023 we've invited 150 accomplished eCom Entrepreneurs to Dubai. This event cost over $100,000 to host and turned out amazing. In this Video you will see all of the behind the scenes and the crazy story that led to the event: https://youtu.be/fl9DWKuYhaM Hope to see you at one of the next ones! We will host a private mastermind on 2nd March in Dubai for 25 People, if you're interested check out www.mademendubai.com Until then, Carl

Video Link: https://youtu.be/pDCKICE_FIs Alex Fedotoff asked me to do a Masterclass for his community. So I sat down and analyzed what all of our Portfolio Brands that are currently crushing have in common... Whether that's Brands who are already at $100M/Year or Brands that started in the past 2 years, and scaled quickly. In this 45min Recording you will learn how to: - Craft marketing messages that cut like a knife through warm butter. - Craft unrivaled offers with great unit economics. - Craft ads that deliver 9.3X ROAS Watch here: https://youtu.be/pDCKICE_FIs If you enjoy this video and got value out of it, please share it with 2 fellow marketers :) Best, Carl