Happy Friday! It's Freebie Friday, and this week I want to talk about a tool I think every bootstrapper should have on their radar: Zoho. Specifically — Zoho Books, their free bookkeeping app. (Not sponsored!) What you need to know upfront: Zoho Books is free if your business earns under $50K/year in revenue. So this post is really for the early-stage bootstrappers in here, if you're past that, keep reading anyway because there's a natural upgrade path, but this particular deal isn't for you. What you actually get on the free plan: - 1 user + 1 accountant seat (so you can loop in your bookkeeper or tax preparer without paying extra) - Up to 1,000 invoices/year - Expense tracking - Bank reconciliation - 50+ reports - 1099 tracking and W-9 management - A mobile app For a $0 tool, that's a lot. Recurring invoices, payment reminders, 1099 handling, this is a real bookkeeping system that will get you through your start up phase. Now the downside that might make it worth paying for the upgrade, bank reconciliation on the free plan is manual. No automated bank feeds pulling your transactions in for you, you need to import them yourself. If you've got a low transaction volume, that's a minor annoyance. If you're running a lot of transactions every month, it'll get old fast, and that's usually the moment people upgrade to Standard ($15–20/mo). Who should probably skip this: if you're already set up and comfortable in QuickBooks or another system, I wouldn't switch just to save money. Migrating your books has its own time cost, and "free" isn't free if it costs you a weekend of data cleanup. The other Zoho apps worth knowing about, since a lot of solo bootstrappers end up needing more than just bookkeeping: - Zoho Invoice: a separate, invoicing-only free app if you're not ready for full bookkeeping yet - Zoho CRM (free tier): track leads and clients without paying for a CRM - Zoho Mail: free custom-domain email for up to 5 users - Zoho Sign: free e-signatures for contracts - Zoho Sheet / Writer / Show: a free Google Workspace alternative if you want to keep everything under one roof