Losing weight and maintaining weight loss are two different accomplishments. Learn why developing the habits of your future self matters more than reaching a particular number on the scale.

The number on the scale only tells part of the story. Learn the difference between weight loss and fat loss, what healthy body-fat percentages look like, and why preserving muscle matters.

@Joe Goliber just surpassed one year of his adventure at Bjorn. Since August 2025, he has lost 25 pounds and dropped 8% body fat. Physiologically, Joe is a different man—and the progress photos speak for themselves. The only real downside to all this progress is that Joe has been forced to make some involuntary donations to the back of his closet. Apparently losing 25 pounds comes with a wardrobe tax. But what those photos don’t show is everything that happened around the transformation. From what I know of Joe, he leads a busy and exceptionally demanding life. For a lot of people, that becomes the reason their health gets pushed to the bottom of the list. Joe hasn’t allowed that to happen. He shows up. He puts in the work. And he has continued doing it for more than a year. There was no perfect stretch of twelve months where life suddenly became easy and he had unlimited time to focus on himself. He simply put on the blinders, controlled what he could control, and kept moving forward. Twenty-five pounds and 8% body fat are impressive numbers, but the consistency behind them is what stands out most. Joe is a great example of what can happen when you stop waiting for life to become more manageable and start working anyway. Congratulations on an incredible first year, Joe. You earned every bit of this progress—and unfortunately, a new wardrobe.

The six pack is one of the most coveted—and misunderstood—fitness goals. Here’s what it really takes.

Struggling to eat enough? Learn how small changes to the foods you already eat can add hundreds of calories without adding another massive meal.