The Challenges of AI For Clients
FTAdviser published an article today highlighting research which showed how often ChatGPT wrongly categorised brokers as 'safe' when they're not. For 'brokers' see any other profession, in particular advisers and planners. I appreciate the technology will improve with time (and quickly), but the challenge the industry / profession has at the moment is how to get the message across to the general public that they shouldn't rely on AI search results and, importantly, how they can get good, reliable information on who they can trust. Is this something the likes of CII/PFS, CISI, etc. should be doing more on, is it something Government/FCA should be doing, or something else? https://www.ftadviser.com/content/390636f2-0b40-4731-867b-8a238331bf5f