Hey everyone 👋 We made it to Friday, and I’m curious what you’re taking with you from this week. Maybe you handed off something you’ve been holding onto for months, muted a notification that kept pulling you out of focus, or finally got a few hours back that used to disappear. Even the quiet shifts that nobody else saw belong here. I’ll be reading every single one. Drop your gains below 👇

Kasim made a distinction on a call that changed how I think about AI. Prompt engineering is top down. You write a clever instruction and you get the better version of the average. Context engineering is the opposite. You give the AI everything it could possibly need, from as far back as you can go. Some people on that call have been in business for 20, 30, 40 years. All of that experience can be loaded into the tool. Then, in his words, it “fires and it cooks.” He also said something that stuck with me: founders shouldn’t be the ones learning every AI trick. That’s not the needle mover. The needle mover is knowing how to deploy it, how to use the people who use it, and how to manage to it. 👇 What’s the one piece of your business knowledge that your AI still doesn’t have?

Kasim said something on a call that made me want to check my phone settings immediately. Your inbox is other people’s to-do list. He compared every notification to a leash. Every ding and buzz is a handle that any solicitor, friend, or stranger can yank on your attention with. So he stopped opening Slack altogether. Here’s how it works for him: • His assistant monitors his email and Slack • If something is truly urgent, she texts him • Otherwise she sends a summary at the bottom of his email and he replies from there • The only notification that can reach his phone is a message from her He also turned off banners and badges. If he doesn’t see “6 unread messages,” there’s no stressor to attend to. His take: it’s the only way he’s found to get into real deep work. 👇 What’s one notification you could turn off today?

Hey everyone Another week in the books! I'd love to hear what moved the needle for you, whether it's a big win you're proud of or a small breakthrough that quietly made things easier. I'll be reading every single one Drop your gains below

Hey everyone 👋 It’s Friday, which means it’s time to look back at the week and give yourself some credit. Maybe you crossed something off the list you’d been avoiding, had a great client call, or just handled a tough moment better than you expected. Whatever it is, I want to hear it, no win is too small here. Drop your gains below 👇