You need to get obsessed. Start really researching WHO your targeting. (Target Audience) --> Then you can finally start to see WHAT to make --> The Goal is to provide as much value to our viewers as we can --> We need to OBSESS over caring about them (Making Value for them)

1. The Click 2. The Watch 3. The Return We need to focus and OBSESS over these 3 inputs, because they are NOT Luck. They are specific principles and the foundation of all media. You watch FOR something, not out of "Luck."

🎮 YouTube is a Game — Here's How to Win 🧵 1. YouTube isn't a platform. It's a game. And the game has rules. Master them, and you'll grow. Ignore them, and you'll quit wondering why no one watches. Let’s break it down: 👇 2. Every video = a level.Each viewer = a player.Your thumbnail + title? That’s the box art that makes them pick it off the shelf. Your job: Deliver on the picture, and make the build fun. 3. Imagine giving someone a Lego set…But instead of letting them build it, you hand them the finished toy. That’s what most YouTubers do. They skip the journey. They give away the answer too soon. Retention = destroyed. ❌ 4. Viewers don’t want lectures. They want stories. Because stories are emotional puzzles. Give them the pieces. Let them solve it .That’s what makes a video feel like a conversation—not a monologue. 5. Here’s the trap: Creators try to prove they’re smart. But the viewer doesn’t care how smart you are. They care how smart you make them feel. That’s the game. That’s the win condition. 6. So next time you make a video, ask:🧩 Did I show them the picture on the box?🧱 Did I give them the bricks to build it?🏁 Did I let them feel smart? If yes → you're not just playing the game. You're winning it.