We're getting a 37.59% reply rate to one of our cold email campaigns at ListKit. Now that I've got your attention, let me explain how. We pitch a free lead magnet (50 free leads) in all our cold email campaigns. As soon as someone replies positively asking for the 50 leads, we enroll them in a subsequence that pushes them to a call. This subsequence is where the 37% reply rate comes from. Since we already got a "Yes" from them, it's MUCH easier to get another "yes". The best part? This subsequence asks prospects to get on a sales call. So out of 160 people we've asked for a call, 42 have said "YES!" Lead magnets pushing prospects to a subsequence are a game changer. If you want our help implementing this system into your cold email campaigns, shoot us a DM to learn more about our cold email setup offer!