Bold move and was able to covered this in this week's Newsletter Business issue Monday just as it broke. It's definitely a differentiating platform move. The interesting thing is that this can compete for email engagement (although you must at least be a subscriber to download), and the usage metrics to discern exactly what's going on are going to lag as activity is tucked under web engagement for now. I don't expect the other platforms to catch up to this for a while, so score one for beehiiv!