If your Amazon Ads spend feels out of control, the issue usually isn’t ads themselves—it’s not knowing your ACOS and your break-even point. Once you know this number, you can make smarter decisions instead of guessing. 🔢 How to Calculate Your Break-Even ACOS Start with two numbers: - Book price - Royalty per sale Example: - Book price: $9.99 - Royalty: $4.00 Calculation: - 4 ÷ 9.99 = 0.40 - 0.40 × 100 = 40% ✅ Your break-even ACOS is 40% This means: - Below 40% → profitable - At 40% → break-even - Above 40% → losing money on that sale 🎯 What To Do With This Number Once you know your break-even ACOS: - This is the number you should aim to stay under in each campaign - It becomes your decision-making filter for scaling or pausing ads ⚖️ Being Over Break-Even Isn’t Always Bad An ACOS above your break-even point isn’t automatically a failure. Higher ACOS can still make sense if: - Ads are increasing visibility - You’re seeing organic sales lift - The book leads to series, bundles, or audiobooks The key question to ask: Is my goal pure ad profitability, or am I okay investing in ads if total sales (ads + organic) are profitable? Intent matters. 🔧 How I Tighten My Ad Campaigns To avoid wasting money, I rely on campaign budget rules. My approach: - Set a low daily budget per campaign (typically $10–$15) - Create a rule that: This tells Amazon: - “Sell my book aggressively when I’m not losing money” - “Stop immediately when performance slips” ✅ Final Takeaway If you’re running ads without knowing your: - Royalty - Break-even ACOS - Clear campaign goal You’re letting Amazon decide how much you spend. Control the numbers, and the ads start working for you instead of against you.

**Think In Themes** One of the biggest shifts successful self-published authors make is this: they stop thinking in *single books* and start thinking in *themes*.✨ A theme is the bigger problem your reader is trying to solve. Your first book is just the entry point. From there, you create supporting content that overlaps, deepens, or solves the next logical problem your reader will have. ✨It looks like this... - Book #1 solves the core problem - Book #2 supports it from a different angle - Book #3 goes deeper or more specific ✨ Eventually, books get **bundled** - Two existing books - One new title - New positioning - Same content, new asset This is how authors build **series**, **bundles**, and **long-term income**, instead of starting from scratch every time. 🤔 Think like this: - What does my reader struggle with *before* this book? - What do they still need *after* they finish it? - What related problem keeps showing up? Those answers become future books. You’ll notice in the examples shared (see images) that authors aren’t random. Everything connects. Same reader. Same theme. Different angles. **Your turn:** 1. Write down your first book idea. 2. List 3–5 branch-off ideas that could support the same reader. 3. Circle any two that could eventually be bundled into a new book with a fresh title. This is how you turn one idea into a publishing journey instead of a one-off book.

Earlier this week I hosted a little game called the Amazon Scavenger Hunt. If you missed it or didn’t participate yet, go check it out here 👉https://www.skool.com/kdp-publishing/amazon-book-scavenger-hunt The challenge was simple: Find a book you would personally buy on “How to Be a Successful Solopreneur.” After seeing everyone’s responses, here are my 3 biggest takeaways from this exercise: 1️⃣ Everyone Chose a Different Book This was HUGE. Even though everyone searched around the same topic, almost no one picked the exact same book. 📌 That tells us something important: The first book on the search results page is not the only book people buy. There is room for your book, even in competitive spaces. So if you’ve been telling yourself, “My book won’t stand a chance,” this proves otherwise. 2️⃣ Titles & Covers Actually Matter When people are making a buying decision, visuals + clarity win. 💥 Patterns I noticed: - Bright, bold covers (especially orange) were picked more than once - Titles that clearly spoke to a specific concern stood out 👀 Some people gravitated toward: - Broad “how-to” solopreneur books - Financial or income-focused angles - Books that blended business with everyday life Same topic. Different positioning. Big difference in appeal. 3️⃣ Keywords Are How Your Book Gets Found Almost every search included: - “solopreneur” - “entrepreneur” Many searches were long-tail phrases, like: @Angel Conway “books on how to be a successful entrepreneur doing most of the things by myself” This is exactly why keyword research matters. If your book isn’t aligned with how people actually search, it’s invisible — no matter how good the content is. If this exercise showed you gaps in your own title, cover, or keywords… that’s a good thing. Awareness is the first step to fixing it. Curious — what takeaway surprised you the most? 👇

Most people in here are building (or planning to build) an online business. But let’s be honest—almost none of us started right away. 😱 Was it: - Fear of failing (or being judged)? - Not enough money? - Feeling like you didn’t know enough yet? - Being way outside your comfort zone? Now here’s the interesting part 👀 When you started thinking about writing your book… did the same thing show up again? Fear, overthinking, waiting for the “right time,” second-guessing yourself? 👉 Drop a comment: - What held you back then? - And did you notice any overlap when it came to starting your book? No wrong answers—patterns are where the breakthroughs usually start. **Funny side note I searched "stuck" in the GIFs and saw this image pop up and this is exactly why my son has a fear of the BIG POTTY. I'm actively in a potty training process and he only insists on using the kids potty**

Let's Go Let's GROW! We have a new lineup of members who have just come into the community. WELCOME ALL MY NEW FRIENDS HERE 👇 @Jewels Sherriff - She is a life coach and creator of The Courage Collective, helping women feel calmer, braver, and stronger. GO CONNECT WITH HER! @Faith Hackett-Stoller - Working on writing a Sci-fi book! @Natalee Pinnock - She is a lover of Worship & the Word, passionate about empowering women to grow in faith. @Steve Kitts - He a storyteller with a heart for redemption and the quiet strength found in everyday people. @Gemma Coles - Corporate escapee. Microsoft & AI geek. Teaching smart skills for real life. @Sola Samuel - Creating generational wealth with digital products and AI @Victoria Moser - She is building your accountabili-🍵 squad helping you to stop overthinking and finally get sh*t done. Web Designer & Developer, Podcaster, Content Creator. @C Js @Mary Lavoie @Saad Mokit @Mateo Soto @Akram Amonari You can ask questions at any stage—idea, outline, writing, or already published. Start here 👇➡️ Check out FUTURE AUTHOR ENERGY That will help you get clear on your book topic to make your writing and marketing process easier. Introduce yourself in the comments: - Where are you from? - Have you published yet, or are you still in the idea phase? When you are ready to learn the full process of creating your title, formatting your files, designing a cover, and uploading your files to Amazon, then it's time to UPGRADE TO PREMIUM.