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4 contributions to PPC Launchpad
Jun '25 •
I am new here!!!
hello everyone I am Charlotte Madison am into ecommerce but new here and am looking forward to learn more from this community. l hope am welcome.
0 likes • Jun '25
Hey Charlotte!
Jun '25 •
Problems on High CPC and Low volume on KWs
Hi everyone. I've been running two Google Search campaigns (English and Spanish) for a month now, promoting an Employer of Record (EoR) service in Chile. The service targets foreign companies that want to hire Chilean workers without opening a legal entity. So far, I’ve tried keywords like: - employer of record chile - hire in chile without company - payroll chile - outsourcing chile I also added lots of negative keywords like: jobs, salary, visa, find work, employment, etc. The problem: - Very low impression volume - High CPC (above $10 USD) - Almost no clicks or conversions I tried broadening the keywords to "payroll chile" or "outsourcing", but it just brought irrelevant traffic and expensive clicks. Has anyone faced similar issues with niche B2B campaigns? What would you suggest to do? Would you consider using Performance Max, Discovery, or even LinkedIn Ads to build intent before running Search campaigns? Thanks in advance!
0 likes • Jun '25
Hey Nicolas, Sabes quienes son los "competitors". Puedes indagar que plataforma estan usando. Investiga sus "ads", funnels, etc. Buena suerte!
Dec '24 •
DSA and Non-branded Search ads
Hello guys, I want to ask you something. I have 2 search campaigns - One for non-branded search terms and one based on targeted product pages. I noticed that DSA campaign is converting on the same terms as the normal non-branded. My idea is to exclude the search terms that cover the Non-branded ones. What do you think? I mean, that is a completely ordinary process for search campaigns, the only thing I'm worried about is that for DSA I'm targeting pages, not terms and I don't want to stop the algorithm, on the other hand, I don't want to cannibalize both campaigns. Thanks in advance for your advice! :)
0 likes • Dec '24
Hey Chavdar, How did you proceed on your campaigns? Generally, DSA campaigns are used like a mining campaign to discover new converting terms/pages. Hopefully your DSA campaign's ad groups are well structured and will give you a good idea which way to go. Keep an eye on your search term reports.
Dec '24 •
Search Lost Impression Share
Hello Everyone, One my campaign's Search Lost Impression Share is more than 80% on daily basis but my client is getting conversions and clicks, in maximum conversion bidding strategy; how can I improve this? Is it related to budget or anything else? My ad ranking is 8/10. Also, Search Lost Impression Share is important factor to lookout for or or not?
1 like • Dec '24
You need to tell Google which leads actually converted in order to train the algo. Most people use a CRM to do this like hubspot, etc.
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