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Heads up from Jay's latest video: If you've been struggling to inbox to Google mailboxes lately... you're not alone. Over the past month, Google dropped a series of updates that have absolutely CRUSHED cold email deliverability. Legacy panels went down, and reaching Google inboxes became nearly impossible. In this video, Jay sat down with Tony Baltodano (Mission Inbox founder & Jay's top deliverability coach) to break down: ✅ What's ACTUALLY happening with Google's new spam filters ✅ Why engagement rate is now MORE important than ever ✅ Google vs Microsoft vs SMTP - what's working right now ✅ The 3-month mailbox rule you NEED to know ✅ Copy changes that are getting replies in 2025 ✅ How to filter out Google recipients (and save your campaigns) ✅ Tests we're running with AI-generated emails ✅ The truth about warm-up settings (hint: crank it to 80-90%) This isn't just theory. These are real tests from agency owners and infrastructure providers who are in the trenches every single day. If you're seeing 0% inbox rates to Google, your reply rates tanking, or you're just confused about what to do next... watch this video. The good news? This has happened before (remember Microsoft in 2023?). We adapted then, and we'll adapt now.

G'day everyone, here’s the wrap from this week’s Cold Email Lab call. @Jaron Shoptaugh and @Ryan Magill walked us through the first full campaign for Pickleball Passport. They spoke about finding a clear ICP, keeping the emails short, and giving people a real reason to jump on a call. Their first run pulled solid reply rates and more than 20 real chances, which is huge for a brand new offer. Next step for them is better list filters and a cleaner funnel. @Blake Sims had a big week too. He found out how important double-checking leads is after a few risky ones slipped through. He also worked on stronger follow ups instead of lazy bumps and is now letting the data guide what he changes. The group helped him shape a clearer offer for high-ticket coaches by showing how his bot works as a “mini you” that warms leads without the coach being there. The best part was everyone helping each other with live copy. We saw how framing the email around what the reader gets makes a big difference and how talking like a real person beats sales talk every time. Watch the replay if you missed it. Plenty of takeaways you can use this week. See ya next week!! 💪🏻💪🏻💪🏻

Thought it would be useful to share what I learned this week, to save others from making the same mistakes. *Email verification and bounce rates.* I got my email list from anymailfinder, they say that they verify the emails as well. I am sure they do, but I guess their methods are not as good as say MillionVerifier. Around 10% of my email (11 from about 100 so far) were bouncing. I took the list of bounced emails and verified them in MillionVerifier. Of the 11 that bounced MillionVerifier found: - 6 Risky - 0 Bad - 5 Good So MillionVerifier definitely finds more genuine risky emails than AnyMailFinder. From 251 emails out of AnyMailFinder only 81% were 'good', and 6% were bad! So lesson learned: AnyMailFinder verification is not good enough and misses ~20% of 'bad' or 'risky' emails!

https://docs.google.com/document/d/1BL9F3XX81yTs8_xSRF_Bufm9yJAyduEm-rc-xDutXSw/edit?tab=t.0#heading=h.np3md4a2v1y0 Here's the next rendition of the copy for The Pickleball Passport. The emails are positioned to getting these pickleball club operators to book a 15 minute meeting with us to discuss a collaboration. I've brought a reward on the other side of the meeting after a suggestion from @Blake Sims last week which is "Early Insights Report" and "Destination Shortlist," which may still need to be more pronounced in the copy. Ready to get this new campaign online. Let me know what y'all think. Appreciate any feedback.. LFG this week!!🚀