Just closed a PIF, first lead from the FB Ads we turned on a couple weeks ago. He was ice cold when came in. Had to battle a lot of limiting beliefs to get him to close. He told me that if this were to happen, he would 'feel like he could breathe again'... And if he didn't he wouldn't be able to live with himself because the idea of another w2 paralyzed him. WE ARE ROI POSITIVE ON THE ADS TIME TO SCALE.