This community is for creatives, who want to understand how retail design really works - not as polished portfolio images, but as a practical discipline shaped by brands, shoppers, clients, budgets, production, deadlines, creative and sales teams as well as implementation. I’ve worked in this field for over 20 years now, starting as a complete beginner and growing into senior creative and strategic retail design roles. My goal here is to share the practical knowledge I wish I had when I started. To begin, please introduce yourself: 1. What kind of creative are you? 2. Are you already working in retail design or are you curious about entering the field? 3. What is the one thing about retail design you would most like to understand?