Ever since I came across the online education model, I used to wonder: What is Value when information is available for free? Just recently, I saw Alex Hormozi speaking. He said that "value" is in selection and curation of information. Since, no one has the time to consume the information and figure out what’s best. Curation of Information + Your Specific Way of Doing = Value Authenticity, in the age of AI, builds trust. So, in the age of AI, authenticity is a precious currency people would pay for.